Jennifer Lopez has long been an icon for dewy and glowing skin. Well guess what? she just launched her long awaited beauty and skin care line at Sephora this January.
It is a lineup of eight products with prices ranging from $18 for a single sheet mask to $79 for a serum, all promising to offer that “Jlo Glow”. A gel-cream cleanser, a serum, a sheet mask, a night cream, a daytime moisturizer with SPF (featuring a combination of both chemical and physical sunscreens), an eye cream, a shimmery, tinted “complexion booster” and a dietary supplement that supports skin health and fights inflammation. Each product incorporates her “old family secret” beauty ingredient: olive oil.
“My mom used to say that olive oil was the cure-all for everything. And it’s a secret I’ve used over the years because it really does work. So, when we went to do this, that was the first thing I said: It has to have olive oil extract as a basis,” explains Lopez. But these formulas are more complex than that; the brand combines extra virgin olive oil with fermented olive oil, olive leaf extract and olive-derived squalane for moisture.
Per the brand, the collection “reflects three decades of research, two years of development and over 100 reformulations, until the result was finally worthy of Jlo’s name.”
JLo Beauty will be available jlobeauty.com on Jan. 1 and at Sephora stores, sephora.com and Amazon on Jan. 14.
Click through the gallery below for a first look at every product in the debut collection.
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