Everyone’s concept of what it looks like to go on vacation — or simply just enjoy the outdoors — has drastically changed in the last year. But regardless of whether you plan to spend the spring and summer 2021 socially distancing at the beach, or crafting a makeshift oasis in your own backyard, there are still plenty of opportunities to put on a cute new swimsuit or two in the foreseeable future.
And while it can be easy to be overwhelmed with all the options out there, the best swimsuit brands on the market today make it easy to narrow in on styles that meet your needs — be they bigger bust support, maternity fit, or Instagram-ready designs and patterns — at virtually every price point.
Reina Olga
If you spend any time on social media, it’s highly likely you’ll have seen one of Reina Olga’s creations. The influencer-adored swimwear brand has quickly become a favorite for its colorful pieces and simple yet striking silhouettes, defined by clean lines, deep cut-outs and soft sorbet shades.
Reina Olga is an Italian brand, launched in 2014 by sister design duo Guia and Isotta Cleps with the idea that “no bikini is ever too small, and no tooshie is ever too big.” As a result, its form-fitting designs are meant to champion all body shapes, and they’re carefully crafted from super-stretch materials that ensure a perfect fit every time.
Solid and striped
Designer Isaac Ross founded New-York based swimwear label Solid & Striped in 2012 with the purpose of designing understated women’s swimsuits, refreshingly bold in their simplicity, amidst a market saturated with over-complicated novelty. True to the classic aesthetic suggested by its name, the brand offers timeless swimwear designs crafted in luxe, high-performance fabrics sourced from around the globe. A range of minimal low-back one-pieces offered in a subdued palette are balanced by striped two-piece bikinis. With streamlined silhouettes and vintage-inspired details, Solid & Striped bridges the gap between cinematically iconic appeal and the desires of present-day sun worshipers.
Oseree
Drawing its name from the French word osé (to dare), Italian swimwear label Oséree sets out to accomplish exactly that which its moniker suggests: to offer a daringly new approach to the world of swim and beachwear design. Established in 2015 by friends Isabella and Janine, Oséree was born out of a desire to create empowering swimwear essentials for the contemporary woman. Constructed with the natural female figure in mind, Oséree highlights feminine beauty with timeless silhouettes that embrace the bold, electric, and playful side of modern-day femininity. Made in Italy using the highest quality fabrics, Oséree’s collection of beautifully tailored one-piece swimsuits and bikinis arrive in a variety of monochromatic shades that exude an air of confident yet effortless elegance. Unabashedly embracing her femininity, the Oséree woman dares to try something new.
Agent provocateur
Founded in 1994 with its first flagship store in London’s Soho district, iconic lingerie brand Agent Provocateur seeks to create women’s undergarments that are, above all, empowering for women to wear. Since its inception, Agent Provocateur has gone on to become a global empire with Sarah Shotton taking over as creative director in 2010. Maintaining the label’s founding principles, impeccable craftsmanship, and avant-garde design sensibilities, Shotton has reinvented what lingerie is and can be. Thongs, bras, corsets, and garter belts arrive in beautiful fabrications of sheer mesh, lace, and satin fabrics, while delicate bows and criss-cross detailing add feminine charm. The collection also explores swimwear, offering bikinis and one-piece swimsuits with seductive cut-out constructions. Since its debut, Agent Provocateur has continued to create underpinnings that are at once provocative, theatrical, sensual, and playful, establishing itself as a leading force in lingerie design.
