As per a recent report by Afterpay, a growing number of Australians are actively participating in the buying and selling of second-hand clothing, driven by various factors. The uncertain economic landscape has made price a significant motivator, constraining the flexibility of our shopping budgets.
Moreover, the imperative of sustainability is playing a pivotal role in shaping this trend. Acknowledging the adverse environmental impact of our consumer habits, particularly within the fashion industry contributing to over 5% of annual carbon emissions, individuals are increasingly turning to second-hand clothing as a more eco-friendly choice.
Fortunately, the landscape of resale platforms has evolved positively in recent years, facilitating easier and more environmentally-conscious fashion choices. Several prominent Australian brands have collaborated with AirRobe, and “The Turn” emerges as a preferred online destination, boasting a curated selection of homegrown talent.
In the realm of online second-hand shopping, we present our top recommendations:
Vestiaire Collective
Established in 2009, this remains Europe’s largest resale site for luxury fashion and accessories. Purchasing pre-loved items here reportedly reduces environmental impact significantly, with measures in place to combat fraud through authentication academies.
The Turn
A stalwart in the Australian second-hand clothing scene for over two decades, The Turn now offers an online platform for shopping and consigning pre-loved clothing and accessories. It features a dedicated category for Australian talent.
Depop
Particularly popular among Gen Z, Depop is a global marketplace where users can discover items sold by friends and favorite influencers. Its recommendation system adds to its appeal.
AirRobe
A technology-driven platform that partners with various brands, AirRobe allows users to easily resell, rent, or recycle fashion items. The platform even remembers your past purchases, simplifying the reselling process.
Farfetch
As a global fashion destination, Farfetch transcends the ordinary, offering an unparalleled online shopping experience that unfolds like a curated journey through the finest realms of design.
Renowned for its opulent offerings, Farfetch has seamlessly integrated a pre-owned category since 2010, to elevate the allure of sustainable luxury, you can even find the most sought after Hermes iconic bags.
Designer Wardrobe
Elevating the experience of buying and selling pre-loved items, Designer Wardrobe features an assortment of popular brands such as SIR The Label, Shona Joy, and Aje. The accompanying app enhances the convenience of on-the-go browsing, coupled with robust buyer protection options.
eBay
A venerable titan in the second-hand fashion market, eBay has, in collaboration with Love Island UK in 2022, assumed a proactive stance in promoting responsible shopping. Searches for “pre-loved clothes” on the platform have experienced a significant uptick, complemented by an authenticity guarantee for select items.
Hardly Ever Worn It (HEWI)
A perennial favorite among celebrities, HEWI has carved a niche for itself with a meticulously curated collection of luxury brands since its establishment in 2012, offering a diverse array of luxury designer items.
Sellier
Making its mark since 2019, Sellier, based in London, has rapidly ascended to prominence as a luxury market reseller. Notable is their “fire price” category, which showcases some of the most enticing deals on renowned brands such as Acne, Prada, and Celine.
The surge in the buying and selling of second-hand clothing in Australia is not just a reflection of budget-conscious shopping habits but a conscious choice fueled by sustainability concerns. The economic uncertainty has made affordability a key driver, while the growing awareness of the fashion industry’s environmental impact has prompted a shift towards eco-friendly alternatives.
As consumers navigate these evolving preferences, an array of resale platforms has emerged, offering diverse options for those looking to embrace pre-loved fashion. From luxury-focused sites like Vestiaire Collective and Farfetch to homegrown platforms such as The Turn and AirRobe, the choices cater to varied tastes and preferences.
This transformative wave extends beyond a mere transaction; it symbolizes a commitment to responsible consumerism, fostering a circular fashion economy. As we venture into a future where fashion and sustainability intertwine, these second-hand platforms serve as catalysts for change, offering not just clothes but a pathway to a more mindful and eco-conscious lifestyle. Whether it’s reducing carbon footprints or contributing to the circular economy, the second-hand fashion movement is more than a trend—it’s a conscientious choice that resonates with the values of a generation. So, here’s to a wardrobe that not only suits our style but aligns with our commitment to a more sustainable and responsible tomorrow.